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Ready to boost your sales team with research-driven training and coaching? Connect with Evergreen Sales Group today to start building a sales-intelligent culture in your business.

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FAQ

Frequently Asked Questions

What does Evergreen Sales Group do?

Evergreen Sales Group provides Sales Leadership as a Service. It delivers data-driven sales enablement, coaching, and consulting to help businesses grow, focusing on four areas of sales leadership: sales strategy, a proven process for closing more deals, sales leadership, and sales training programs.

Who does Evergreen Sales Group work with?

Businesses that have small and mid-size sales teams. The company brings Fortune 1000 sales know-how to the SMB space, for business leaders who do not have the time, talent or budget to give their sales function consistent, skilled oversight.

What services does Evergreen Sales Group offer?

Sales enablement and development, sales coaching, sales leadership coaching, end-to-end revenue enablement, strategy consulting, implementation consulting, and sales enablement, including sales process design, CRM implementation and talent assessments.

How does a coaching engagement start?

With a comprehensive consultation to identify gaps and opportunities. That leads to an in-depth report with a project plan and timelines, a cost analysis (including ROI if required), and clear action steps. An onboarding session then clarifies where coaching is needed, and a plan for 8 coaching sessions is co-created with the person being coached.

What is the Great 8?

The Great 8 are the skill sets research identified as needed to sell B2B solutions effectively: provide expert insights, align solutions to needs, demonstrate clear differentiation, articulate meaningful value, help justify a decision, negotiate creatively, deliver compelling communications, and resolve concerns responsively.

Who delivers the sales training programs?

Evergreen Sales Group delivers its training programs in collaboration with Imparta and Corporate Vision. Topics include solution selling and consultative approaches, sales playbooks, onboarding and team selling, simulations and assessment centers, and account-based marketing and selling.

What is fractional revenue enablement?

Evergreen Sales Group provides a fractional revenue enablement specialist so business leaders can focus on running the business. Because sales processes are consistent across business types, a fractional model can be deployed or scaled to fit the company.

What is a Sales Intelligent™ company?

A company where every action, belief, and piece of knowledge is aligned with one purpose: delivering value to the customer. Evergreen Sales Group’s approach to building one is rooted in behavioral and social science, structured sales processes, and sales culture.

How long has Evergreen Sales Group been doing this work?

For over 25 years, the team has helped hundreds of businesses and thousands of leaders grow, whether by increasing sales and margins, reducing turnover, improving customer satisfaction, or entering new markets.

Who is the Managing Director of Evergreen Sales Group?

David Lusk is the Managing Director of Evergreen Sales Group and writes articles for its Knowledge Center.

How do I get in touch with Evergreen Sales Group?

Call (229) 354-6248, email info@evergreensales.group, or send a message through the contact form on this page. The office is at 3333 Peachtree Rd NE, Atlanta, GA 30326.