Knowledge Center / April 5, 2025

46% of B2B Sales Reps List Lead Quantity and Quality as their Top Challenge

Evergreen Sales Group · 1 min read

46% of B2B sales reps list lead quantity and quality as their top challenge. I find these kinds of things interesting because they beg the question, why? Is the ICP permitters off? Is the marketplace in a malaise? Or does the rep not know what to do with a lead?

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